From Blue Bird to Black X: Elon Musk Transforms Twitter

Elon Musk has once again made headlines by rebranding Twitter’s iconic flying blue bird logo to a monochromatic letter X. It is signifying a transformation of the entire social media platform now called X. The minimalist, edgy new logo imply that major structural changes lay beyond just cosmetic redesigns for the social media site.

Martin Grasser, one of the designers of Twitter’s original soaring blue bird logo, reflected on that creative process in a Twitter thread after the logo had flown freely for 11 years. Grasser posted photos showing the numerous iterations the design team went through before finalizing the simple yet distinctive design of the blue flying bird.

Now, he bids farewell to the logo that did so much over the past decade. “After some tweaking in March 2012, we had an approved bird and it launched in May of that year. This little blue bird did so much over the last 11 years,” Grasser tweeted.

The new CEO of rebranded platform X, Linda Yaccarino, enthusiastically welcomed the rebranding. In a tweet, she said X will transform global communication through innovations in audio, video, payments, banking, and a global AI-powered marketplace.

Yaccarino stated that X will provide “unlimited interactivity”, going beyond what Twitter achieved in changing how the world communicates.