Celebrating Brazilian art and paying tribute to Fernanda Torres

Claro and Max create a mural to celebrate Brazilian art and pay tribute to Fernanda Torres
Claro and Max are joining forces to present an urban art mural in São Paulo that celebrates Brazilian cinema and pays tribute to actress Fernanda Torres for her work as an actress in 2024. The mural will be on display at Rua da Consolação, 867. Covering 360 m², the artwork, created by artist Gi Favetta, a collaborator of Instagrafite (INGF), pays tribute to Brazilian cinema, with a message that represents encouragement, good luck and admiration for the work of Fernanda Torres.

The partnership between Claro and Max in this project also provided visibility to a female artist for the creation of the mural, paying tribute to female strength and celebrating International Women's Day, celebrated on the 8th. Instagrafite (INGF), an art-centric agency, is responsible for the curation of the gable in tribute to Fernanda Torres.

Claro is inviting customers to watch the awards ceremony and cheer for Fernanda Torres. A select group of Claro Clube customers were invited to a cocktail party to watch the broadcast of the awards ceremony in a VIP room at Cinépolis Jk Iguatemi, which will be decorated to reflect the glamour of the occasion. All attendees will receive an exclusive printed mural. To participate in the event, Claro customers must log in to Claro Clube through Minha Claro and redeem the ticket. Each redemption will entitle them to two tickets.

The event is in line with Claro's strategy to support Brazilian cinema. In addition to events and incentives, the operator acts as a co-producer and collaborates with local and international productions, supporting films that seek to reach a larger audience in Brazil and other Latin American countries. In total, there are already around 40 productions co-produced by Claro, such as "O Auto da Compadecida 2", for example.

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