Frida Kahlo opens immersive exhibition in Mexico City

The iconic Mexican artist comes to life in an experience that combines technology, art and emotion. Do you dare to visit it?
Frida Kahlo is a universal symbol of resilience, passion and creativity. Her unmistakable and powerful image has transcended time and borders, consolidating itself as an unavoidable reference for Mexican art and culture. More than a painter, Frida became an icon whose life and work have inspired generations, leaving an indelible mark on the history of art. Her legacy, marked by pain, love and struggle, remains alive in every stroke of her work and in the way she challenged the limits of her time.

Now, her universe comes to life in an unprecedented way with Frida Kahlo: the life of an icon, an immersive experience that comes to Mexico City after conquering the public in more than 30 countries and cities such as Barcelona, Sydney, Tel Aviv and Lisbon. Through technology and art, this exhibition invites you to immerse yourself in the story of a woman who transformed pain into beauty.

Starting on February 27, Espacio ALTER will be the venue for this innovative proposal that, far from limiting itself to exhibiting her paintings, opts for a different narrative: a multi-sensory tour that invites the viewer to get to know Frida from a more intimate and profound perspective.
An immersive tour of Frida's life

The tour moves away from the classic exhibition of pictorial works and opts for an immersive sensory experience, since through photographs, original films, digital environments, artistic installations, collectible items and a soundtrack specially created for the exhibition, visitors will be able to explore the most significant moments of Kahlo's life. From her childhood marked by polio and the devastating accident that transformed her life, to her relationship with Diego Rivera and her consolidation as a world reference, the exhibition allows us to get to know Frida beyond the brush.
Art and technology in one space

The ALTER Space, home to this innovative exhibition, is a venue dedicated to exploring art from a technological perspective. Designed to offer interactive and multi-sensory experiences, ALTER is presented as the ideal place to host Frida Kahlo: the life of an icon.
ALTER is not a traditional museum, it is well known as a meeting point between creativity and innovation, a space where art is transformed and experienced in a completely new way. The venue located at Laguna de Términos 260, Mariano Escobedo, in Mexico City, will become the epicenter of this unique experience, designed for all types of audiences, from admirers of Kahlo's work to those seeking to explore new forms of artistic expression.
Beyond painting: the essence of Frida Kahlo

Frida Kahlo is much more than her paintings. Her life, marked by pain, love and the constant struggle for self-expression, made her a figure that transcends time. This exhibition seeks to rescue that essence and present it in a completely new way, using the most advanced technological resources to tell her story.

For those who have followed her career and for those who are just beginning to get to know her, Frida Kahlo: The Life of an Icon represents a unique opportunity to connect with her story in a completely different way. Tickets are now available through the Fever website. Don't miss the chance to be part of this sensorial revolution and discover Frida like never before!
When and how to see Frida Kahlo: The Life of an Icon?

The Frida exhibition is open from February to August 2025. Hours are from 11 AM to 8 PM, but it is only open from Wednesday to Monday.
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