The works of art that enhance real estate developments

Architecture is considered a work of art. Do you have any questions about this? It is enough to observe how many buildings we see around that beautify the city, giving new meaning to the urban space and bringing more purpose to those who pass through the neighborhood. More and more architects have this challenge of bringing much more than housing solutions. In addition to the functional aspect, an artistic touch is increasingly expected in this work.

With that in mind, some developers have brought artistic interventions into their developments in the midst of architectural traits. Graffiti on large panels, signed photographs in common areas or even sculptures enhance the buildings and move an increasingly profitable market.

In Laranjeiras, in Rio de Janeiro, a Cyrela residential building has a kind of gallery, where a space is dedicated to obliging works by the artist Silvia Cintra. A specialized curatorship was also responsible for choosing the works of art for the entire Cidade Matarazzo development, in São Paulo.
There, several installations were placed from the reception to the hall of each floor, in a perfect marriage between architecture and art.
While the business has an air of novelty in some municipalities, in other cities this subject is already well known. Recife, for example, even has a municipal law that obliges buildings with more than a thousand square meters to reserve a space for “sculpture, painting, mural or sculptural relief”. This law has been in force since 1962, but it still causes some controversy, as some consider that there is not much consistency in the choice of works. Discussion aside, the unquestionable fact is that, when walking along the edge of the capital of Pernambuco, it is also possible to admire the beauty not only of the beaches, but of the artistic installations along the way.

Recife is not the only city with legislation governing this topic. In Belo Horizonte there is also a similar rule, called the Municipal Work of Art Law.
According to her, every building with more than 2,000 square meters must have “pictures, panels, murals, art objects, ceramics, tapestries, photography, sculptures, at the discretion of the builder”, in a prominent and easily visible place in the project.
Artists celebrate the opportunities for new spaces opened up by this trend in the real estate market, since making a living from art in Brazil is not an easy task. Having a space like this to monetize your work represents a great opportunity for profit and, above all, for exposure of your work, showing the possibilities that your creations can have. This is the case of the Bahian photographer Kiolo, who became one of the favorites of architects, decorators and developers when his photographs beautified the environments of well-heeled clients, mainly in the houses on the coast of Bahia.