The most important design in Latin America

For art lovers: the most important art and design competition in Latin America returns, growing with its transformative philosophy
Arte Único presents its seventeenth edition, calling on artists to reflect the transformative power of the present, thus opening the doors to a hopeful future
Fernet Branca presents the 17th edition of Arte Único, the most important art and design competition in Latin America, with a new concept, categories and interesting prizes for the winners' upcoming projects. Until November 25, artists from different disciplines from Argentina, Chile, Uruguay and Paraguay will be able to show and enhance their creativity by participating with their original works and, as appropriate, for the chosen category, through the website arteunico.com.ar
In all editions, spaces for personal expression are proposed without leaving aside professional artists or those at the beginning of their careers, specifically this year taking a powerful premise that guides the contest: "The transformative power of the present." In this way, the brand puts the strength of artists in the foreground to, from the present, build a hopeful projection of the future and our relationship with their creativity and the DNA of Fernet Branca as tools.

This edition will award the winners with a total of $15 million pesos, divided by category. Those who take first place in each category, completing a total of four recognitions by the jury and the company, will be chosen for the originality and commitment of their work among ten finalists for each one. The breakdown of prizes is $4,500,000 for whoever is chosen in Branca Legacy; $4,500,000 for Future Expression; $3,000,000 for both Art in Motion and for the debuting and auspicious Tattoo category.

The objective of this contest, which has already seen more than 15 thousand artists participate in the last few years, is for participants to be able to represent and express their vision and conception through the design of posters, videos and/or tattoos, which is one of the great innovations that this launch brings, with the spirit of Branca. The dynamic of the last three years is maintained with 100% digital participation, communication and follow-up, an aspect so positive that it exponentially increased the percentage of participation.

The contest seeks to stimulate the production of works of art and the generation of meaning in different regions by generating unique pieces. The new thematic axis that the brand proposes for this year is reflected in the division marked by four categories. To the traditional “Branca Legacy”, based on the iconography of the brand, after listening to the artists' request, the “Tattoo” category is added, in which professional tattoo artists, designers and/or any type of artist can participate, without being tattoo artists being excluded. From now on, the successful unbranded spaces that significantly increased the number of participants in the last Arte Único will continue: “Future Expression” and “Art in Motion”, the motion poster category.
A hopeful future

Since 2023, Fernet Branca has promoted its commitment to diversity and inclusion and is now taking a new step to foster empathy and social awareness through art, promoting cultural change with innovation. Javier Saez, Marketing Manager, highlights that the balance between the brand's tradition and creative freedom in this edition reaffirms its value in the region, creating a space for reflection and expression for Latin American talents. With the support of the Anden 2222 Cultural Foundation, the initiative seeks to expand access to art as a means of social transformation, promoting an inclusive future.
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