A platform for sale of contemporary Latin American art

They have been friends since childhood and want to revolutionize Latin American contemporary art with their platform.
Lucrecia Cornejo and Angie Braun, founding partners of Diderot.art, talk about this innovative virtual gallery of contemporary art that already has more than 3,000 works by 120 artists.
They have been friends since childhood, they made a career in the world of marketing, they are passionate about art and the creators of Diderot.art, a revolutionary sales platform for Latin American contemporary art that began in 2017 with 40 Argentine artists and 300 works.

Today there are more than 120 artists from Argentina and Mexico, and 3,000 works available.

Lucrecia Cornejo and Angie Braun, founding partners of this portal, say that they have plans to expand with artists from across the region.

“It was a very innovative project when we launched it,” says Cornejo. “It was the first e-commerce of this type launched in Argentina, which has been disruptive because it is a new way of selling contemporary art.”
It is also a way to get away from the traditional art gallery circuit.

“It is an updated proposal for these times and with the technology available. For us it is bringing all the good practices of electronic commerce to the art world, to give it another scale and generate new buyers and collectors,” says Braun.

For artists it is an exhibition space with a different scope: 24 hours a day, 365 days a year and with visibility throughout the world.

“We wanted to transform a market that, it seemed to us, was a bit scarce. One in which he did not build bridges. We had experience in marketing and technology to make Diderot.art a tool that makes the world of art more accessible and closer to everyone,” Cornejo commented.

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