•Owning the vision of the product and the roadmap. •Competitive intelligence: Research and maintain technical competitive intelligence in key usage areas and markets (B2C, B2B, B2G) •Product positioning and strategy •Product launches. •Keeping the team focused on the customer and the market. •Partnerships: Identifying partners and working with them to enhance the product. •Developing/refining pricing and business model. •Working closely with engineering to make time/feature tradeoffs quickly. •Explaining the product and its value to press and analysts.