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There are presentations that are not limited to just text. Images can say much more than a thousand words. A good way to express a message with full-color images is through murals. This format is very versatile and can be made with all kinds of materials.

The only limit is creativity. Murals can be advertising, business or simply a high-level artistic expression. In this post you will learn what a mural is and, above all, the possibilities of using it in your company.
What is a mural?

A mural is a visual work that can be presented on a wall, screen or wall. It is usually used in advertising, marketing or as urban art.

Murals are a form of visual expression that can have various connotations. They can be used for advertising, ecological, political, sports, internal communication campaigns, etc. A mural can range from a simple design on a wall to a billboard in a busy place.
Characteristics of a mural

Murals have the following characteristics:
1. Versatility

A mural supports any type of message, from advertising to communications in business environments. You can create anything from a simple painting to a large-scale work. That is why it is widely used in internal communication strategies, human resources, advertising, among others.
2. Monumentality

Monumentality is not only provided by the dimensions of the wall, but also by each of the elements of the image. There can be huge murals with simple images or small murals with very striking images.
3. High visual impact

Did you know that a mural in digital format increases people's understanding of a product or service by up to 74%? That is why the use of murals is popular in advertising and in other areas such as business.

Another important fact is that after 3 days people retain 65% of information presented visually. So if what you are looking for is for a message to generate an impact on an audience, a digital mural is ideal to achieve this goal.
Generate an impact on your teams with a Digital Mural

Now that you know what a mural is and its characteristics, imagine using it in your company to generate remembrance and impact your teams with the messages you want to convey.

Just like in outdoor advertising, the Vixonic Digital Mural works as a showcase that presents relevant information for your collaborators such as announcements, activities of the day, time and weather, birthdays, news and more.

Everything you want to communicate can be achieved with our Digital Mural! Strengthen your Internal Communication area with this tool that is managed from a fully self-managed platform and adaptable to your corporate image.
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• Tags
• #Mural
• #Features
• #Visual Work
• #Digital