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Advertising posters have been a powerful tool in graphic design, not only to promote products and services, but also to convey political and social messages throughout history. Their impact lies in the effective combination of image, typography and color to capture the public's attention and generate an emotional or intellectual response.
Advertising Poster Design

The design of advertising posters follows key principles to ensure their effectiveness:

Simplicity and Clarity: A direct message with few visual elements achieves greater impact.
Strategic Typography: Large, legible letters reinforce the main message.
Use of Color: Eye-catching tones generate specific emotions and reinforce the identity of the brand or cause.
Balanced Composition: The distribution of visual elements must guide the viewer's gaze toward the central message.

Political Posters and Messages

In the political arena, posters have been used to influence public opinion, mobilize masses and reinforce ideologies. There are different approaches to their design:

Propaganda and Persuasion: Used by governments and political movements to promote ideals, generate support or discredit opponents.
Protest and Activism: Designed to express social discontent, demand change and denounce injustices.
Electoral Campaigns: Focused on the image of candidates and their promises to attract votes.

Political posters have evolved over time, adapting to new digital formats and social networks, but their essence remains the same: communicating a clear and convincing message that influences public perception.
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• Tags
• #Advertising Posters
• #Design
• #Political