Getty Images launches generative image AI for iStock

Getty's Generative AI Announced at CES 2024; company promised that it will pay artists and photographers for the images used in AI training

Getty Images announced this Monday (8), in the wake of CES 2024, the launch of iStock's generative AI. The tool, which is paid, allows customers to “create” up to 100 images for the price of R$74.99. The iStock image generator was developed with technology from Nvidia Picasso, which used the Getty library to train its image generation.

Getty Images' generative AI announcement is part of Nvidia's schedule during CES 2024, which is being held in Las Vegas. Tecnoblog is covering the event, the largest technology fair in the world, directly from the American city. Check out our social media to see behind the scenes of the event.

iStock AI seeks to protect copyright
According to Getty Images, owner of iStock, the main objective of this AI is to protect users, avoiding the generation of images with elements protected by copyright. However, if the final content has any licensed visuals, the service customer will have legal coverage of US$10,000 (R$48,743.00), something standard in iStock services. This ensures that the image is safe for commercial use, preventing the customer from having to remove the “photo” from their website.

In the service announcement, iStock explains that the tool creates four images per prompt. This result is relatively normal with generative AIs for visual content, the Bing Image Generator also delivers four images.

On the same page there is some information about the use of the generated content and its use. iStock does not take the created image to its library. However, it and the prompt used, added to the feedback, are used to improve the service's generative AI image generation.

Getty Images has its own artificial intelligence for generating images. This AI was announced in September 2023 and the company also highlighted its safe use without copyright infringement. Getty is, in fact, showing concern about the issue because it is suing Stability AI, creator of the Stable Diffusion image generator. In a blacksmith's house, a wooden skewer.