Graphic Arts: a whole world

We have all probably heard about them, but we are not really aware that they are always present in our daily routine. The world of graphic arts encompasses several concepts, although they are mainly dedicated to carrying out the artistic process of creating, producing and printing a design.
What are graphic arts?

We classify graphic arts as the creation of visual elements. That is, they try to create various types of visual elements made from various techniques related to printing. The methodology is based on creating a design, using a medium and transferring it to a support.
What does this concept encompass?

The concept of these arts can be used in various sectors and areas. It includes areas such as art, graphic design, advertising, literature and industry with the purpose of carrying out printing, binding and finishing systems.

In short, it encompasses the set of trades, procedures or professions involved in carrying out the graphic process.
Graphic arts and communication

Did you know that they are essential for the development of advertising? Nowadays, graphic arts are used as a means of advertising dissemination. This is important because, thanks to design and printing, it is possible to carry out the task of disseminating information to sell a product or service.

The interesting thing about this case! We should not ignore its consideration, since, thanks to graphic arts and their techniques related to printing, they allow us to produce printed designs on a massive scale.

Likewise, these arts are essential to encourage the economic and productive activity of a country. We understand, therefore, that it is vitally important to maintain graphic arts for the evolution and development of the world in which we live.
Main applications

We already know that graphic arts have a direct relationship with advertising dissemination. We live in a globalized world full of information and communication in which graphic arts play a great role since they serve as a means of dissemination. There are many media in which we can apply their techniques. Let's see which are the most common:

– Signs and posters

– Packaging: Containers, boxes, containers, bottles...

– Labels

– Books and magazines

– Clothing
Printing processes and systems

– Pre-printing: This is the first part of the process in which the design is created and formalised by the client's order. In this phase, in addition to configuring and laying out the design format, resolution, colour, format, paper treatment and pre-printing tests must also be carried out.

– Printing: In this phase, the quality of the final print is approved and the setting up is adjusted before the print run begins. Various printing systems can be used, the most common being:

Offset printing
Screen printing
Flexography
Rotogravure
Digital printing

-Post printing: This is the last part of the process in which the printed product presents the final physical form that has been designed. At this stage, surface treatments, binding, protection or varnishing can be carried out, among many others… There are endless possibilities.