The development of Latin American art and its influence on the global stage

For artists from the region, breaking into the international arena has been a considerable challenge.

Currently, approximately 25 Latin American artists have managed to achieve a market value of more than one million dollars per work. Despite this notable achievement, for artists from the region, breaking into the international arena has been a considerable challenge.

Among the biggest obstacles is the limited visibility in the market, which is precisely what allows art lovers to be more familiar with European or American artists, relegating Latin American creators to the background in the collective memory.

Art as a business
Latin American art is distinguished by a notable audacity and prolificacy in its creation and by offering works of excellent quality at reasonable prices, thus providing the opportunity to those who are taking their first steps in the world of art to acquire pieces and immerse themselves in the fascinating artistic universe.

Although Latin America represents only 4% of the global art market, 2021 recorded an impressive sales volume that exceeded $4 billion, a performance that contributed to recovering the losses experienced during the difficult years of the pandemic.

And although the market has been developing, art galleries are still affected by the sale of works of art in Latin American currency, which represents a disadvantage against the dollar, which adds another obstacle to the recognition of the valuable artistic production of Latin America. the region in the international market.

It is for this reason that many artists aim to venture into international markets and find dissemination platforms that allow them new growth opportunities for their business.

A vision towards the future
But it's not all difficulties. The appetite for Latin American art is clearly on the rise, and Latin American art is experiencing a boom in the United States markets, attracting European and American collectors for its quality, accessibility, and innovative creative offerings.

Numerous Latin American artists are conquering a market as competitive as that of the United States, and La Cometa gallery has stood out as a benchmark in this panorama. Founded by Esteban Jaramillo 35 years ago, La Cometa is one of the largest galleries in Colombia and Latin America, with offices in Bogotá, Medellín, Madrid and, more recently, Miami.

Andrés Córdoba, a member of the gallery, said that although they considered opening branches in Houston and Los Angeles, they opted for Miami due to its proximity, the Latin influence that creates a more comfortable environment and the rapid growth of the art sector in the city.

"Planning and advice are crucial, especially when considering that business opening processes are delayed in the United States," explains Andrés, in addition to highlighting the fundamental role of networking since connections are key to being known and receiving support in the achievement of its objectives.

Opening up international markets in the art business not only benefits individual artists or galleries, but also represents an open door to a vast world of opportunities that drive the development of the industry as a whole. Connecting with international galleries, collectors and exhibition spaces expands the artist's reach, and global interconnectedness in the art business creates an environment conducive to collaboration, innovation and the promotion of artistic diversity, thus generating a positive impact on the comprehensive development of the industry.

Through different eras, art has been recognized as an essential means of human expression. It is this distinctive function that has driven the creation of places for artistic exhibition, motivating large cities to invest in both public art and street artistic expressions. The constant evolution of Latin American art has highlighted the unique expression and vision of Latin countries, attracting the attention of art collectors worldwide. In this way, the art of the region not only stands as a cultural manifestation, but also as an international attraction that reflects the diversity and richness of Latin American experiences.

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