New Logo & Graphic Identity for Helsinki

The Helsinki logo is a simple yet effective logo that uses a combination of geometric shapes and typography to create a sense of modernity and energy. The logo features a blue circle with a white wave inside, which represents the city's location on the coast of the Gulf of Finland. The word "Helsinki" is written in a bold sans-serif font, which adds to the logo's sense of strength and vitality.

The Helsinki logo was created by the design firm Werklig in 2021. The firm was tasked with creating a logo that would be both visually appealing and reflective of the city's values. The logo was well-received by the public and has been used in a variety of marketing and promotional materials for the city.

Here are some of the reasons why the Helsinki logo is so effective:

It is simple and easy to remember.
It is visually appealing and uses a modern color scheme.
It reflects the city's values of modernity, energy, and vitality.
It is versatile and can be used in a variety of contexts.
The Helsinki logo is a great example of how a simple logo can be effective in communicating a city's identity and values.

latamarte