How to choose the best colors for your designs

How to choose the best colors for your designs

To choose the best colors for your designs, you can follow these tips:

     Define the purpose and audience for your design. Before choosing colors, you must be clear about what you want to communicate and who you want to address with your design. It's not the same thing to design a poster for a children's party and an art exhibition, nor to use the same colors for a young audience as for an adult. Each color has a meaning and a cultural association that you must take into consideration when choosing it.


     Study color theory. Color theory is the set of knowledge and principles that explain how colors are formed, combined and perceived. Knowing color theory will help you understand color properties and relationships and create harmonious, balanced color palettes. Some basic concepts you should know are color wheel, color temperature, color contrast and color harmony.


     Get inspired by other sources. If you don't know what colors to choose for your design, you can draw inspiration from other sources, such as nature, art, fashion, photography or cinema. Notice how colors are used in these fonts, what sensations they convey to you, what combinations you like and what messages they communicate. You can also use online tools that suggest color palettes based on images or trends.


     Try and experiment. Once you have an idea of the colors you want to use in your design, it's best to experiment and experiment with them. You can use Google's color picker to create your own color palette and see how they look together. You can also experiment with different color tones, saturations, and brightnesses and see how they affect the final result. Don't be afraid to try new things and step out of your comfort zone.